Chapter 1 Tutorials

We specifically encourage the development of information products (in the form of self-published e-books). Why? Because they are insanely profitable! Compare a price of $79 for an information product that offers the solution of how to win Texas Hold ‘Em tournaments vs. $5 for a self-published romance novel. Information products solve real world problems and customers are willing to pay good money for instant access to solutions for their problems. The beauty of this system is you can create an e-book in a relatively short period of time and provide true value for your buyers. The more perceived value, the more you can charge for your information product.

Create Information Products

Step-by-Step Roadmap for Completing Your E-Book

This will serve as a handy checklist and roadmap from the initial development stage of your E-Book through the implementation of marketing.

Step 1: Identify Your Area of Expertise

  1. Identify possible topics
  2. Research market interest
  3. Identify what the market wants and relevant keywords
  4. Select your e-book topic

Step 2: Research and Write Your E-Book

  1. Assemble needed software
    • Microsoft Word, Apache OpenOffice, etc.
    • PDF creator such as PrimoPDF
    • Graphics program such as Adobe Photoshop, etc.
    • Cover design program such as Adazing or Canva
    • Video editing software such as Windows Movie Maker
  2. Select a catchy title for your e-book
  3. Study your competition
  4. Prepare an outline of your e-book
  5. Create a cover design for your e-book
  6. Start writing your e-book or hire a copy writer
  7. Read your book aloud
  8. Select and set your layout, fonts and text colors.
  9. Insert photos, illustrations and diagrams
  10. Have your e-book edited, preferably by someone else

Step 3: Establish a Web Presence

  1. Determine what kind of web presence you desire for your e-book
    • Website
    • Blogs
    • Social media pages
    • Videos
    • Classified ads
    • Display ads
    • Search engine advertising
  2. Create a website (optional but recommended)
    • Select and register a good domain name
    • Set up website hosting
    • Install WordPress or alternately build an HTML site
    • Install or create a website theme
    • Install any desired plugins
    • Create site pages
    • Built your site using best search engine optimization practices
  3. Establish consistent branding for all online sites and pages
  4. Begin free promotion of your e-book on all online sites and pages
    • Write blogs and website pages
    • Participate in social media sites
    • Prepare and upload video content

Step 4: Set Up the Sales/Payment Process

  1. Set up a PayPal business account
  2. Create a “Buy Now” button
  3. Create a money back guarantee

Step 5: Initiate Marketing

  1. Direct social media, blogs and feeder pages to your main sales page
  2. Begin paid advertising campaigns if desired
  3. Maintain fresh content on your social media, blogs and feeder pages
  4. Sign up for affiliate marketing at ClickBank if desired
  5. Constantly evaluate and refine your marketing efforts
    • Scale up successful campaigns
    • Eliminate unsuccessful campaigns
    • Continue to build content and inbound links