Chapter 5 Tutorials

Chapter 5 Tutorials

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Initiate Marketing

At this point I will assume that you have implemented the steps outlined in chapters 1-4. Namely, that you have identified your area of expertise; written your e-book, built out your main website, built your feeder sites, and set up the point of sale.

What follows next are the final touches necessary to optimize sales and search engine position. So let’s get into it.

Keywords and keyword phrases

In the video below you’ll learn about short and long tail keywords and keyword phrases. These are important for making more money and growing your organic traffic.

Next you’ll want to begin creating inbound links to your main site where you sell your information product.

Google Adwords and Bing Ads

Google Adwords and Bing Ads search engine advertisements are the sponsor ads that appear in the search results on Google and Bing. These ads will boost your e-book sales enormously. It will be well worth researching and learning, and is not that difficult.

Creating your first Google adwords campaign

Here are a couple search engine marketing articles to get you started:

I suggest doing Google Adwords first since they are the search engine monster. There is a bit of a learning curve for everyone. Go slow at first until you are able to nail down and streamline your ads. Do not expend your budget too quickly.

Once you zero in on your target audience demographic with the most efficient ad and best price on the keywords and keyword phrases, then you can rev up your ad spend. Be sure to watch your ad spend and not let it surpass your sales profits. Many people get into trouble by not monitoring their ad spend.

ClickBank Sales Force is a top 100 online retailer with 200 million customers, ClickBank offers a worldwide cadre of affiliate marketers who sell digital products (information products, or e-books) created by entrepreneurs like you.

In other words you’ll have other marketers selling your information product for you world wide while you sleep.

Many authors have become wealthy from ClickBank, letting the affiliate marketers do it all for them. If you think your information product has potential to be sold by affiliate marketers then you might consider giving Clickbank a try.


Clickbank has a university where you can learn some of the finer points of marketing your products.

Just a short video to introduce you to the concept of Clickbank.